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ICFF

ICFF ICFF ICFF ICFF ICFF ICFF
The project was to re-imagine the identity system typography, color, print collateral, custom iconography, way finding, signage, and environmental graphics for the ICFF( International Contemporary Furniture Fair) in New York City. The identity, logo, and custom typeface were inspired by the structure of furniture, their curves and mass. And the colors were pulled out from the contrast between warm and cool materials of the furniture.

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