I had the pleasure of working with Nike SB and Jeff Staple to create a newspaper in conjunction with the release of their shoe collaboration.
When Nike SB and collaborator Jeff Staple released the original "Pigeon Dunk" in 2004, they made the cover of the New York Post the following day with the headline, "Sneaker Frenzy: Hot Shoe Sparks Ruckus.” For the re-release of the shoe, I was tasked with designing a newspaper paying homage to that iconic moment. The day before the release, Nike installed newsstands throughout Manhattan containing the paper. Those who had the chance to grab a copy were able to scan the front cover of the paper via the Nike SNKRS app and gain access to purchase the shoe.
