Bep Ga, or chicken kitchen, is a casual Vietnamese eatery in Chinatown, NYC, exclusively serving chicken dishes.
The goal was to create a conceptual language and visual environment where I could help promote the site’s eccentric DIY vibe and the obsessive usage of blue & pink colors.
Using my personal understanding of Vietnam street vendor style and nostalgic Vietnamese typography and cuisine, I crafted this project using a combination of independent site research, clay modeling, hand-drawn typography, crafts, photography, and visual design.
