Brand Identity of an Institution in Korea, Yeouido Leadership Academy. Yeouido Leadership Academy is an institution that offers 10 months politics education program. The mission statement of the Academy is to ‘Make the general public become aware of the political arena since a higher awareness in politics is the only way to ensure a more transparent and effective governance of society.’ Another purpose of the academy is to train and rear more professional and competent politicians with solid and stern moral standards.
