The mission of the Arizona-Sonora Desert Museum is to inspire people to live in harmony with the natural world by fostering love, appreciation, and understanding of the Sonoran Desert.
The remodeling of the museum revolves around the original setting of the brand which is its fusion experience. The rebrand consists of 3 icons that each represent a zoo, an aquarium, and a botanical garden respectively. The main typeface was inspired by the shapes of the cactus in the desert and all images are photoshopped with halftone to echo the sandy and rocky environment of the desert.
