Identity for the largest bank in Portugal. As the foundation of a modern financial organization it places a high value on social responsibility, prioritizing the interests of all individuals. Bold typography and natural-looking images of people are used throughout to communicate CGD Bank’s positive and customer-oriented approach. The key brand message conveyed is the establishment of a close and thorough relationship with customers, with the identity capturing the passion and connection between the bank and its clients. It is to be seen as clean, clear, simple, functional, friendly, and instantly recognizable across the world.
