The idea for the 'indday' brand was born from my personal aversion to taking medicine during the outbreak of COVID-19. From a young age, I have always associated medication with negative feelings such as fear, discomfort, and bitterness. In response, I aimed to create a children's medicine brand that would make the process of taking medication more pleasant. To achieve this goal, I incorporated vibrant colors, appealing packaging, and interactive elements into the brand design, hoping to create a more enjoyable experience for children.
