The project's goal is to establish a brand identity for a flower store. In addition to designing a logo, it also involves creating supplementary materials like business cards, packaging, and posters.
In contrast to traditional flower stores that primarily sell fresh flowers, my aim was to offer customers an "experience of cultivating flowers" and related accessories in a novel way. As a result, I chose "petals" and a "quarter circle" as the primary elements of the brand, accompanied by infographics.
