General Dynamics is a global aerospace and defense company. From Gulfstream business jets and combat vehicles to nuclear-powered submarines and communications systems, people around the world depend on the company’s products and services for their safety and security.
Designed a typeface for General Dynamics' new logo. It is inspired by the concept of 'from water to the sky'. Incorporating elements of radar, half circles, and rectangles to represent the seamless transition from the depths of water to the vastness of the sky, it also symbolizes the company's wide-ranging capabilities and expertise across diverse domains. The clean lines and geometry of the typeface convey the company's precision, innovation, and strength, reflecting its commitment to excellence and cutting-edge technology.
