Identity & Packaging:
Red Fish is a concept project taking a brand that’s known to be expensive and merging it with a far more inexpensive brand, in a way creating a unique collaboration. The partnership between Brooks Brothers (the oldest men's clothier in the US) & Swedish Fish (a chewy candy originally developed by the Swedish candy producer Malaco), could may well be one of the most dapper confectioneries to ever hit the stands.
Photography by Miguel Yatco
