Midnight Moment is the largest coordinated effort in history by the sign operators in Times Square to display synchronized, cutting-edge creative content on electronic billboards and newspaper kiosks throughout Times Square every night.
This version of Midnight Moment is a user-driven, interactive display that uses people as the main generators of the spectacles that take place on the electronic billboards.
People will be invited to ride bicycles around the city to generate energy for the Midnight Moment. Once collected from the bikes and stored in batteries, the energy will be transferred to the screens in Times Square to power the billboards, conserving the electricity that would have been consumed to operate the electronic billboards during the Midnight Moment.
