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Light It Up Branding

Light It Up Branding Light It Up Branding Light It Up Branding
This is a branding for a lighter museum. To create the logo I traced a lighter on a piece of graph paper & filled the white space to create the letters for the logo. The main image used for the museum is of people holding up their lighters at a concert. Instead of focusing on the fire aspect of lighters I concentrated on the emotions people use their lighters to help represent, such as sympathy, unity, anger & more.

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