The new responsive website for Bensimon will adapt to various platforms and allow the user to browse the webpage effortlessly on any device. The new website will make it easier for the users to browse through the different sneaker styles and variety of colors. It allows the users to compare between many color choices in a more intuitive way, using color scale.
In addition to the standard e-commerce experience, the website will have a social feature which will offer unique insight about the product and allow the customers to share their story about their own pair of sneakers.
