Leica is a German optics enterprise and manufacturer of Leica cameras. The company is primarily known for its high-quality, lightweight rangefinder cameras, and auto focus cameras. However, unlike their prestigious status as a brand, we found their digital platform and marketing lacking to portray romance and innovation. As a group, we came up with amicable digital ecosystem and campaign to create deeper relationship with young and old Leica users.
Done in collaboration with Junho Lee, Hee Jin Lee, Yeun Su Chu, and Hee Young Lee
