What is the single most piece of timeless technology that has given man the power of the expressive word for as long as time can tell? The answer is the Pen. Countless forms of this precious piece of human advancement is something we use every single day of our lives. No matter what form of it we use: Ballpoint, Fountain, Gel, or for that matter even a Stylus; it exists.
ETC Pens takes this rich history into consideration for its own pens, and its brand image. It's about use of material, and an acknowledgement of the importance a pen represents. Everything was considered, from the visual identity to the shopping experience. ETC Pens blurs the line between art & pens, as it should be.
