Skip to main content

VALERO

VALERO VALERO VALERO VALERO VALERO VALERO
Most consumers do not have brand loyalty for oil companies. However, the quality of oil from every oil company is different. Valero Gas provides a better quality of oil than other oil companies, but Valero doesn't have the brand image for consumers. For this reason, Valero Gas needs to rethink their key values and attributes. This project is about creating new brand experiences for Valero based on their key values and attributes.

Student

Year

Share