Tasked with creating a completely new in store experience for LEGO, we created canvas coated LEGO bricks. At LEGO stores across the globe children will be able to build their own custom creations just as they would when playing with typical LEGO bricks, but these bricks advance exploration and creativity. After building, kids take their projects a step further and can paint them any way they see fit. After they dry, children can disassemble and reassemble the pieces as their own 3D puzzles.
