New York Art Book Fair (NYABF) is the world’s premier event for artists’ books, catalogs, monographs, periodicals, and zines.
The assignment was to transform the event from feeling like a school craft fair to a place of prestige and art. My concept was to demonstrate characteristics of both paper and printing process. While the logo lockups illustrate folded papers, the color palette and patterns represent CMYK color separations and halftone dots.
