Insight: People want to know what is exactly in their bottled water and its source.
Not a lot of bottled water brands disclose information about where their water comes from. How can Poland Spring solve this problem?
Poland Spring's Clear as Water Experience is a digital campaign that introduces the transparency of the brand to their consumers through an in-house interactive experience where consumers get to see and explore the specific spring their bottled water came from. Consumers can engage with the factory and production process of Poland Spring's products.
