SVA SPRING SHOW 2017

Designers of our age are constantly redefining our role as problem solvers through embracing multi-disciplinary approaches.The concept for the Spring Show is based on the idea that SVA students are undefined like variables in a mathematical equation. The equation itself is absurd for its existence and we are the variables which means that we are unpredictable, unbranded and unbounded, with limitless possibilities. The equation formula is shown through the entire identity system. Concept & Design—Jaenam Yoo, Sanuk Lemon Kim Motion Styleframes & Direction—Jaenam Yoo, Sanuk Lemon Kim Animation & Motion Design—Luke Guyer 3D Art—Jaenam Yoo, Sanuk Lemon Kim Exhibition Design & Signage—Jaenam Yoo, Sanuk Lemon Kim Instructor—Ori Kleiner
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