Coca Cola rebranding focusing on its distinctive brand image - Pleasure. There are a lot of beverage products under the Coca-Cola brand, but basically, the black soda in its own bottle is the signature product. Considering the brand and the product as having the same meaning, focusing on the product itself is an important point. As the pleasurable and vibrant scenes in the commercial ads show, a joyful, rhythmical, and exciting vibe is one of the primary images of the product and the brand.
