WEBVTT

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following the brutal murder of George Floyd by police on May 25th 2020 statues of and

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memorials to confederate soldiers and generals were vandalized

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and torn down all over the US.

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Just to name a few confederate general stonewall Jackson in Richmond Virginia.

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Confederate president jefferson Davis from the rotunda of the capitol building

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and a statue of Christopher columbus in boston.

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This is where America stands right now,

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fighting for justice and equality

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as a brand that heavily relies on the country's reputation,

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Budweiser is suffering the most.

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So instead of ignoring all the recent issues,

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we're going to create a campaign that

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rebuilds the United States image Budweiser introduces

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the statues of America.

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We'll make and display new statues of people that

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represent and guide american citizens towards a better future,

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such as

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Harriet tubman,

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one of the first slavery abolitionists and activists who

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will soon be the face of the new $20 bill

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Rosalind brewer,

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the only black female ceo of a fortune 500 company

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and you are Shaheen

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and Haslem accuracy.

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The husband and wife immigrants from Turkey

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that founded the leading vaccine to end covid 19

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plus.

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We'll be building these statues out of our consumers recycled Budweiser.

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Beer cans,

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recycling bins will be installed at bars,

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restaurants and even arcades all over the country

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will even redesigned Budweiser's six pack packaging

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to have prepaid parcels that send the recycled cans back to our facility.

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Also,

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Our original can design will show the

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progress periodically America used to represent freedom,

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opportunity, entertainment,

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technology and more until this guy showed up and deluded.

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It's true values, but with the statues of America,

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Budweiser is not only rebranding its product, but rebuilding America, too.
