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Aston Martin

Aston Martin Aston Martin Aston Martin
The purpose of this project was to create a first time user's journey by understanding the user's needs, behaviors and luxury experience by driving Aston Martin's Vanquish. To enhance Aston Martin's strength compared with competitors, the whole process was targeted for on boarding the customer with customized service included configurator&AR, navigation&screen sharing mode, and mobile application.

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