For this project we were assigned both an animal and a cuisine at random, (a shark and tacos) - using these two themes we needed to brand a food truck. I chose the name "Fin" and created a logotype that was reminiscent of the dorsal fin of the shark. The color palette was both spicy and gory, and the typography interacts with various wave shapes to feel as though we are in the blood bath of a "feeding frenzy." The concept is furthered by familiar fish phrases.
