Brooks is a sneaker brand that only specializes in high-performance running sneakers. Therefore, they are #1 in specialty running stores but not anywhere else, like, Instagram, malls and online stores. Their biggest sales comes from older, highly educated and wealthy customers, who are getting too old to run. That’s why they need to convince young runners to switch over from more popular and culturally relevant brands. The problem is, they’re not cool and culturally relevant, which is what younger runners care about.
Millennials spend 20% of their year stress out. So that Brooks would take whatever that is in their mind, turn it to a running route for them to run it off and share with families and friends.
