Partner- Cailin Shymko. Outdoor/Physical. AmeriCan/Craft Beer Can. Budweiser wanted to reinforce that they are the American beer, but also recognize that beer drinkers have more choices than ever, from imports to local craft beers. To reinforce that Budweiser is a great beer made from the same recipe from long ago, thermal heating technology will be used. Budweiser cans will be disguised as an American micro-brew, “AmeriCan”. When the can is held long enough, the disguise fades away and the traditional look of
Budweiser appears.
