Exo refers to Exoskeleton, thus the beatles in the logo. It is a make up brand targeted to young girls with a more alternative dark feel to it displayed in its mainly black packaging with very little contrasting white for the logo mainly The eyeshadow palette features art piece “Herculees beetle in technicolor” by artist “Somefield”. This art piece fits the theme of the brand perfectly. Different editions could be made with different art pieces in this style.
