Too many young voters claim they don't vote or are not even registered to vote because they don't know enough about the candidates running.
With the 2018 midterms being such an important election, Who To Vote was created as a social media campaign targeted towards those younger voters to give them all the information they need, like critical political standings or legislation they've previously voted on while in office, right at their fingertips.
Using the voting feature in Instagram Stories, users can figure out which candidate they'd be most compatible with and then read more about that candidate in their profile post on the account. In the days leading up to the election, Who To Vote was active in reminding followers to get educated and get to the polls!
