Color Theory is a house paint company created as a new way of displaying color in which it is integrated into the logo itself and utilizing a gradient across the entire bucket to show how the paint color would spread if thinned on a white wall and to show its undertones that sometimes don’t show up when it is too thick. For example sometimes a color will appear red but you don’t know if it has a more ornge undertone or a more blue undertone making it look either more orange or more pink when thinly applied over a white wall.
