People don't really engage with brands on Instagram, they just scroll endlessly through their feeds. By hacking the "Peek and Pop" feature on Instagram Bacardí created Instant Jams, a mobile experience that transformed our Instagram profile into a drum machine where people could easily add samples to their favorite tunes.* The idea was first developed as a student work for J. Kuczynski and B. Barnes’ class at SVA then was launched by Danilo Boer and Marcos Kotlhar at BBDO New York.
