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NATIONAL MUSTARD MUSEUM

NATIONAL MUSTARD MUSEUM NATIONAL MUSTARD MUSEUM NATIONAL MUSTARD MUSEUM NATIONAL MUSTARD MUSEUM NATIONAL MUSTARD MUSEUM NATIONAL MUSTARD MUSEUM
The National Mustard Museum is an unusual museum in Wisconsin boasting a large display of about 6,090 mustards from all 50 states and more than 70 countries. I created a new identity for this museum focusing on the core value of the mustard spread. The key concept is how we spread mustard on major foods. I used round shape for the logo and the primary typeface, because the mustard spread fundamentally affects round figure. And it can give a friendly feeling to child and family who are main targets of the museum.

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