Aurmel is a visual brand identity made for a Brazilian inspired honey tea, rich with components that are distinctive to Brazil’s climate and culture. They source their honey from the high mountains of Morra da Boa vista and fuse them with Brazil’s most notable ingredients that date back to ancient times, such as Lemongrass (capim santo, capim limão or capim cidreira), Mint, Yerba Mate and Passion Fruit. These ingredients were fused together to make áurmel. áurmel [ar-muhl] means "the golden honey". The name was made by combining "áureo [ow- REY - ow] : golden, gold" and "mel [muhl] : honey". Typefaces used are Big Caslon and Univers LT std 55
