The project consisted of re-designing the visual identity of the Metropolitan Opera House in New York City.
The idea was to create a new look that is bold, graphic and the opposite of what you would expect an Opera House branding to look like.
The previous design was beautifully designed, but it was classic, elegant and very archetypal of the opera. I wanted to deviate from that style and create something unexpected and modern to attract a younger audience. Not to mention, the previous identity consisted of many elements including type, illustrations and photographs, I wanted to challenge myself and design a system that tells a story using only one element: color.
More of the project:
https://alejandra.portfolio.site/metropolitan-opera
