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La MaMa

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La MaMa is an Off-Off-Broadway theatre located in the East Village. In the ‘60s, the founder worked a day job and used her workspace to host shows and events at night. Since then, the theatre only opens at night. To emphasize the nighttime events and the liveliness of the East Village, I used the concept of the glowing neon signs to signal the start of the nighttime activities. | chaiunoh.com

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