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Album branding : Shininryu (New Humankind)

Album branding : Shininryu (New Humankind) Album branding : Shininryu (New Humankind) Album branding : Shininryu (New Humankind)
The Korean musician Primary released the album "New Humankind". I used AR technology as an advertising tool which contains his album concept. Posters and stickers in the real world play as much of a role as the album sampler. The artist's name, his signature box mask, and a modular typeface which I designed are all essential aspects of this project.

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