Eslite originally began as a bookstore chain located in Taiwan, but now it has grown and expanded into a full-size department store selling Taiwan’s traditional food, art, furniture, books and much more.
The Songyan store is one of many locations, once a cigarette factory, now transformed into a cultural park where Eslite Songyan now resides. For over 30 years Eslite has stuck to its core values of Tradition, Aesthetics, and Lifestyle, where I visualize their historical stories and
values for their promotional video.