Uniqlo cooperates with Pizza Hut, utilizing their heattech technology. Pizza delivery boxes are enclosed within heattech material to ensure the pizza arrives warm. Uniqlo Heattech is applied as tech on delivery packaging, and delivery workers are also provided with heattech innerwear to keep themselves warm during winter deliveries. Pizza Hut will send an open letter to its competitor Domino's, challenging them to keep their pizzas as hot as Pizza Hut. The open letter will be published as an OOH poster, located on streets, subways and bus stations.
