How can a person and a typeface complement each other? That was the prompt for this editorial assignment.
Travis Scott is known for his intense and engaging live performances that often involve mosh pits. I chose the sans serif Domaine Sans, a contemporary typeface that features intense changes in thicks and thins. I used this common denominator as my starting point to create an ambient, lo-fi mood for the book, which is where the gradients come into play.