Netflix is an American company that provides a subscription-based streaming service, founded in 1997. Netflix expanded its business with the introduction of streaming media while retaining the DVD rental business and now has over 148 million paid subscriptions through 190 countries in 2019. Netflix's current design does not represent what Netflix truly is today, so I created this flexible identity for them that shows Netflix's characteristics. The new logo represents binge-watching, which has become a culture of this generation that was brought by Netflix. The new identity can also be applied to both physical posters and digital web pages, and animation.
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