Reason: A branding project for a museum that does not yet exist. The topic is encouraged to be “out of the box”.
Strategy: Doxa Conspiracy Museum is deeply rooted in an abundance of research. The three sections of this museum are based on Ancient Greek philosophy depicting a clear distinction between three forms of knowledge--Doxa, Gnosis, and Episteme. Despite its basis in knowledge, the museum name “Doxa” derives from conspiracy theories. This museum not only explores conspiracy theories, but also digs even deeper to explore what leads to their formulation.
