Rebrand for the Museum of the Moving Image. Indicating a frame or viewfinder often used to see through the lens in the creation of moving images. The system indicates a global gallery with continuously rotating exhibits and artists, framing projects and messaging in ever-changing contexts of category and style. A joining of art and frame will label into cohesive units that can be put together into surprising and dynamic contexts.
Website: shantanu.work
Instagram: @shantanu.sharma
