Visual Identity for The Drawing Center, a nonprofit exhibition space that focuses on the exhibition of drawings.
Located in downtown Manhattan's SoHo neighborhood, The Drawing Center explores the medium of drawing as primary, dynamic, and relevant to contemporary culture. The logo itself is an abstract form of the building's facade, and it could also be interpreted as line strokes. Based on this concept, I developed an identity system using line strokes to correspond to the contemporary nature of the gallery.
