33 1/3 is an online and offline platform for vinyl record enthusiasts. It also has a physical concept space for record exchanging, shopping, live performances, and guest speaker events. The creation of the brand not only came from my own vinyl-collection hobby, but also from the society's increasing interest into the vinyl culture. The main logo is inspired by the actual shape of stacking vinyls vertically by the wall, and the pattern logo is composed of the numbers in the brand name.
