They make the things that keep your house going. All the types of stuff you use but never think about. This brief isn’t about selling one of their specific products it’s about selling who they are as a company. Their ideals. Your job is to get people to buy into their ideals. Buy into the way they do things - always using natural ingredients in the most sustainable way, whether that’s cleaners or toilet paper. Is there a comparison in that they keep your house clean while taking care of the earth - which is all of our house if you think about it. Or do you make the world’s most sustainable store that only sells 7th Gen products - where the whole store is literally made of biodegradable cardboard so when the products are gone it naturally breaks down? Sell their ideals.
Because forest resources are lacking, people can choose to spend 50 dollar to donate a tree for 7th Generation forest. The customer who donates the tree can enjoy 7th Generation product for one year for free.
