DRAGFEST is a music festival that focuses on the celebration of drag culture. For this event, I developed a visual identity that contains posters, tickets,
wristbands, merchandise, etc, characterized by the deliberate use of decorative graphics, strong colors, and simple secondary typography. A fluid identity is proposed with the name of the festival, which, due to its decorative nature, also functions as graphic elements. I generated different assets and visual elements to be able to combine and compose new graphic pieces.
