I had to create a water brand that was unlike any other. So I founded UV Water, a brand of water and just water. Nothing enters or mixes into your water. No crazy processes, no chemicals added—just ultraviolet light 100% purifying the water without anything physically touching the water. This is the brand story: "We are UV Water. We use only ultraviolet light to purify our water. We are the most eco-friendly and energy-efficient water on the market. Our UV purification process is an enhanced imitation of how the sun's natural UV rays cleanse wild water, with absolutely no use of chemicals—just light."