The Tramonti La Pizza owners are from the mountainous town of Tramonti, located above the Amalfi Coast in Italy. The logo's three triangles represent both pizza and coastal mountains at the same time. Tramonti Sans is a custom typeface made to feel like a smooth Italian marble engraving. The yellow-to-red color scheme exhibits the wood-fire pizza oven as well as a sunset—since the singular "tramonto" means "sunset"—and the dark red represents the rich mountain soil and vineyards of the Amalfi Coast.
