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Apple Music Playlist Design System and Campaign

Apple Music Playlist Design System and Campaign Apple Music Playlist Design System and Campaign Apple Music Playlist Design System and Campaign Apple Music Playlist Design System and Campaign Apple Music Playlist Design System and Campaign
Apple Music is a music streaming service by Apple, and it designs its own playlists. While they are unique in their graphic expressions, they don't have a consistent system. The goal was to design a consistent system between categories and playlists, in addition to producing a campaign based on that system. I was inspired by the wave of sound vibration and created a visual system from that. Each category will have its own color, and shapes in the playlist will always change. The campaign's concept is a letter. A letter is a connecting tool between people, which is private. So I wanted to use a letter to give people the feeling of receiving a personal letter from Apple. By using the slogan Letter from Apple, the campaign is designed with the playlist's system.

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