McDonald's Icon Set Isaac Siyue Zhang An icon system (LSG/print) is an essential part of the brand identity, as a built-in icon supports brand awareness. Both directions of newly designed McDonald's icon sets are capable of usage in both print and digital platforms. Student Isaac Siyue Zhang Major Graphic Design Course Design Port II DSD-4164-A Instructor Hong Ko Year 2021 Tags Interaction Design, Branding Share twitter facebook link