A French-folded book about a person using a typeface that connects to that person in some way. I chose Alfred Hitchcock and the typeface HWT Unit Gothic. I found both to convey a black humor type of feeling. For the book, I wanted to select a concept that can take advantage of the French fold. I put the movie screenshots of Hitchcock's cameo appearances inside the French fold and cut out holes to indicate where he is inside the screenshot.